Darla Rudakubana, Public Relations & Communications professional

BAIA: What are you passionate about?

Darla Rudakubana: I am a creative so I am highly passionate about creativity and the arts. With the arts there is room for everything and everyone - ideally that's how life should be. Other than that I am passionate about my country Rwanda.

BAIA: What inspired you to join the sector you are in?

DR: I studied journalism and media studies. I also love writing so I naturally joined the communication sector. The beauty of communication is that it complements any sector. I have had the opportunity to work for many different organisations and companies in different sectors because of my communication experience and the need for my skills in those sectors.

BAIA: What are some of the highs and lows of your work?

DR: At the moment there are more highs than lows. However the main low is that creativity is limited, to a certain extent, when you are dealing with clients or employers. The main high is seeing your work influence decisions, lives and ways of thinking. A lot of the time my work involves writing human interest stories, creating campaigns and promoting ideas.

BAIA: Who are some of the African people or events that have made an impact on your life?

DR: Although I haven't met him personally, H.E. Paul Kagame has made a huge impact on my life mainly for his passion for our country and its development. The change Rwanda has seen to-date is hard to ignore and always stirs something in me each time I think about it. Moving back to Rwanda five years ago also had an impact on my life and way of thinking. As a witness to all the positive change and determination of Rwandans to develop and defy the demons of our past, I feel like anything is possible - it's not about what you have but what you are willing to do.

BAIA: What would like to say to inspire young Africans?

DR: To the youth in general, we must look inwards for the solutions to our problems. We have been exposed to many ways of life and thinking and we are creative enough to come up with solutions that suit our settings and cultures. To our young rising leaders, you must always work for the benefit of our people (the ones that came before us and those coming up behind us) and not for the praise of foreigners that often don't have our best interest at heart.

Twitter: @umutonidarla